Promotional Apparel For Promotion
There are two basic types of apparel printing: screen and sublimation. Screen printing uses a stencil to create a design on a garment. The shirt is then placed on a manual press, and the ink is pushed through a screen onto the fabric. Both processes involve a number of steps of preparation and cleaning. Sublimation printing transfers a special ink from a paper to the fabric. The process is time-consuming and requires an expensive printer.
Apparel printing is a popular form of advertising. Promotional apparels are usually printed with a company’s name, logo, and message. They help spread the company’s message to potential customers, and are often distributed to customers as handouts or bundled with other items. Printed clothing can be used to generate brand awareness and encourage people to ask about the logo. If done correctly, it can lead to brand awareness and generate a high level of consumer engagement.
Direct-to-garment printing (DTG) is an alternative to screen printing and is an increasingly popular option for apparel production. Unlike screen printing, DTG technology allows for the printing of a wider variety of fabrics. The number one fabric for DTG printing is 100% cotton, although newer systems claim to be able to print on other materials. Polyester and moisture-wicking fabrics are not suitable for DTG, and DTG can cause discoloration of the fabric.
Screen printing uses a stencil to sketch the design and ensures a high degree of color vibrancy. This method is also known as offset printing, and is an excellent choice for high-quality apparel decorating. Screen printing is the most popular method of apparel printing and involves the passing of ink through a stretched screen. The stencil creates a pattern that allows every color to apply evenly and successfully. The process is very intricate, however, and involves multiple steps, such as graphic separation and a printing press.
Another option is web-based apparel printing. These services often employ 20 people or more and work primarily as B2B companies. These companies usually focus on t-shirts and hoodies, although they may also produce other products such as bags, shoes, and mugs. However, these units are often very low-volume, so the startup cost is low. A web-based portal is more convenient for these companies because it allows them to track orders from one central admin panel, making it easier for them to coordinate and execute the process.
If you’re looking for a print that doesn’t have much feel to it, sublimation is the option for you. This method involves using a special printer and special inks. The inks for sublimation printing can cost upwards of $500. The downside of this method is that it requires a synthetic substrate, so it’s not suitable for cotton t-shirts. This process is not as flexible as screen printing, so it is best for one-color designs.
Short-run personalized garments are a growing market, but there are a number of considerations. Screen-printing is expensive and time-consuming. Screen printing can only handle one shirt or less, and the cost of the set-up process can be more than the customer is willing to pay. However, short-run personal clothing is rapidly changing fashion and therefore, it is imperative to invest in high-quality apparel. A short-run personalized garment will be noticed by your customers and be a great advertising tool for your brand. If you’re looking for a quality printing solution, check Tacoma Printing the best custom print shop in Tacoma.