Types of Advertising Material Used in Large Format Printing
Whether you are trying to attract attention for a special sale, increase brand awareness, or advertise a new product, large format printing can help you get your message out there. This type of advertising is used in everything from billboards and posters to banner stands and trade show displays.
How does it work?
The process of large format printing is pretty much the same as digital printing except that it uses larger printers with nozzles to spray ink onto different types of materials. This allows for high-quality CMYK prints and impeccable detail that you can’t achieve with standard commercial printers.
Popular Materials for Banners
One of the most common types of large format print jobs is PVC banners. This synthetic thermoplastic material is durable, easy to cut and shape, and available in a wide range of colors. It is a versatile, economical and eco-friendly option that can be used both indoors and outdoors.
Another commonly used material for banners is PET-based materials that are both biodegradable and 100% recyclable. These materials are also phthalate-free and can be printed with eco-friendly UV inks that are resistant to fade, making them ideal for outdoor use.
If you operate a storefront, it’s likely that your windows need to be covered with a few attractive decals. These can be designed with vibrant color, and are a great way to coax customers inside. These can be made to adhere directly to the glass of a storefront, or they can be hung on a wall.
If your business is located in a high-traffic area, mounted posters are the perfect way to attract attention. These are usually printed on foamcore and can be used as display pieces, promotional displays, or simply for decoration.
If you want to create a high-impact advertisement that will be seen from far, portable banners are the answer. These can be printed with full-color graphics and are easy to attach to a vehicle or trailer. They’re ideal for promoting a variety of events, like spring sales and soft opens, and can be designed to fit the needs of your business.
If you have a fleet of vehicles, you may need a magnetic sign that will keep your company’s name visible at all times. Thankfully, large format printers are able to make these magnets in a variety of shapes and sizes, so you can customize them to fit your needs perfectly.
Other Advertising Media
There are a variety of other types of advertising materials that are ideal for large format printing, too. These include stickers, decals, pull-up banners, canvas, and even posters.
Choosing the right materials for your print job is key to getting the most out of the investment you’re making. It’s important to pick materials that are durable, flexible, and long-lasting so you can continue to advertise for years to come.
With the help of a professional print marketing company, you’ll have no trouble finding the best options for your large format printing needs. From custom design to printing and finishing, you’ll have access to the services that will allow you to achieve your goals quickly and cost-effectively. If you need a reliable large format printing services in Utah make sure you choose a reliable Salt Lake City print shop.